President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Dealing With Difficult People

The ability to deal with difficult people can be one of the most important qualities that an individual can develop. In fact, leadership and management courses often times begin with a discussion of how to deal with difficult individuals in the workplace. This is important for several reasons.

First of all, management and leadership courses are designed to help employees overcome their insecurities so that they can perform at their highest levels. As such, the first step toward learning how to deal with difficult individuals is to identify those characteristics that are holding you back from becoming the successful leader or manager you desire to be. Some people may have been stifled in their childhood by bullies or other individuals who did not accept them for who they really were. Others may have been rejected by others in life or face of the situation for various reasons which caused them to doubt themselves.

Next, participants will learn how to: Manage difficult situations tactfully. Finally, participants will learn how to: Reinforce and improve good communication skills. These basic skills are fundamental to building and maintaining effective working relationships in every type of environment. Therefore, these five-step process is essential to dealing effectively with difficult situations.

First, participants are taught to recognize their insecurities and seek to overcome them. Those who learn to deal effectively with challenging behaviors are more likely to succeed in life. When you're able to overcome your insecurities, you can focus on building and developing the skills that you need to become successful. It is also important to remember that learning to deal effectively with these challenging behaviors are just the first step. You must then learn how to effectively communicate your thoughts, ideas and feelings so that your message gets across to the other party involved.

Second, when you receive an evaluation from your company or the consulting firm hired to do the assessment, ask the participants to complete a survey. The results from this survey will be valuable to both you and the company you're working for. This information is also useful if you decide to use the information to customize your own personality skills training. For instance, some Difficult People's classes focus on building assertive behaviors, while others teach you how to build empathetic behaviors.

Third, participants are taught how to effectively handle any number of different workplace or social situations. This includes handling difficult boss, dealing with an angry co-worker and dealing with a difficult client. Difficult people do not always make it easy for you. However, being able to adjust and overcome your difficulties is part of the process to becoming a successful employee. Once you master the art of interpersonal skills, you will be able to effectively deal with most social situations.

Lastly, these Difficult People training course materials to teach the students how to express their anger in appropriate ways. Sometimes expressing anger too forcefully or too bluntly can lead to problems with other team members. Instead of being a leader who yells out at everyone and everything, learn how to effectively communicate instead. Your communication style must be comfortable so that it's easy for you to engage others.

Dealing with Difficult People requires effective interpersonal skills from its participants. As a manager, trainer or business owner, you need to ensure that the course you send your employees will help them gain coping skills needed in today's workplace. The course should also prepare them for facing their employers in a professional setting. Most importantly, however, the course should teach them how to deal with difficult people in the workplace.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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